① Coatings: The downstream demand structure of domestic and overseas titanium dioxide is similar. Coatings are the largest application fields, accounting for 61% of the consumption. Among the four components of paint products, namely resin, pigments and fillers, solvents and additives, titanium dioxide accounts for 10% to 25% of the total cost, accounting for more than 90% of the total amount of pigments and fillers, and more than 95% of the total amount of white pigments.

For that reason, the Center for Science in the Public Interest has graded titanium dioxide as a food additive that consumers should seek to “avoid.” Scientists at the nonprofit nutrition and food safety watchdog group today published a new entry for titanium dioxide in its Chemical Cuisine database of food additives.  

In summary, the Food Directorate's position is that there is no conclusive scientific evidence that the food additive TiO₂ is a concern for human health. This is based on a review of the available scientific data relevant to food uses of TiO₂. However, we will continue to monitor the emerging science on the safety of TiO₂ as a food additive and may revisit our position if new scientific information becomes available.

Yet another study, this one published in 2006 by the International Agency for Research on Cancer said there was insufficient evidence to conclude that titanium dioxide causes cancer. However, the study also categorized the ingredient as a potential human carcinogen.